抖音搜索場景化的展示有哪些？

想要做好抖音搜索，我們首先要知道，用戶為什么會進行搜索呢？一般會有以下幾種情況：

To do a good job of Tiktok search, we must first know why users search? There are generally several situations:

用戶自身產(chǎn)生需求，主動進行搜索

Users generate their own needs and actively conduct searches

視頻上方的搜索欄里面主動彈出的內(nèi)容，用戶感興趣進行搜索

The active pop-up content in the search bar above the video, which users are interested in searching for

評論區(qū)頂部的“大家都在搜”

"Everyone is searching" at the top of the comment section

評論區(qū)中的一些評論的關(guān)鍵詞可以點擊跳轉(zhuǎn)

Some keywords in the comments section can be clicked to jump to

所以其實抖音搜索的很大一部分流量，是基于這個視頻本身所聯(lián)想出來或者引發(fā)的周圍相關(guān)的東西，或者是平臺去引導(dǎo)用戶做的搜索，而用戶自身產(chǎn)生需求進行搜索的流量占比其實很少。

So in fact, a large part of the traffic of Tiktok search is based on the relevant things around the video itself, or the platform to guide users to do the search, while the traffic of users' own demand for search accounts for very little.

不過系統(tǒng)引導(dǎo)用戶去進行搜索，對于我們的賬號來說，就又變成了推薦流量。

However, when the system guides users to search, it becomes recommended traffic for our account.

了解用戶的搜索場景后，我們再來預(yù)測一下，用戶可能會搜哪些內(nèi)容?

After understanding the user's search scenario, let's predict what content the user may search for?




用戶搜索的內(nèi)容，有很大一部分，也和平臺的推薦有關(guān)：

A large portion of the content searched by users is also related to platform recommendations:

1、用戶自身的問題與需求

1. User's own problems and needs

2、上方搜索框里面的內(nèi)容

2. The content in the search box above

3、猜你想看有哪些關(guān)鍵詞

3. Guess what keywords you want to see

4、評論區(qū)可以直接跳轉(zhuǎn)的內(nèi)容

4. Content that can be directly redirected to the comment section

所以建議大家在平時要多刷一下同行，我們可以多看，多去了解一下搜索框、猜你想看以及評論區(qū)中出現(xiàn)最多的內(nèi)容是什么，就可以推斷并且預(yù)測用戶平時可能會搜索的內(nèi)容，我們可以針對用戶可能搜索的內(nèi)容去做內(nèi)容輸出，提高自己賬號或視頻在搜索結(jié)果中的排名。

So it is recommended that everyone should browse their peers more in their daily lives. We can read more and understand the search box, guess what you want to see, and what content appears most in the comment section, so as to infer and predict the content that users may search for in their daily lives. We can output content based on the content that users may search for, and improve the ranking of our account or video in search results.

本文由濟南抖音運營提供技術(shù)支持，更多的詳細(xì)精彩內(nèi)容請點擊我們的網(wǎng)站http://www.dgaiddi.com，我們將會全心全意為您提供滿意的服務(wù)。

This article is supported by Tiktok Operation. For more details, please click our website http://www.dgaiddi.com We will wholeheartedly provide you with satisfactory service.