企業進行短視頻推廣要注意什么？

拍攝短視頻的技巧要注意什么？

What are the techniques to pay attention to when shooting short videos?

一、要學會如何拍攝短視頻

1、 Learn how to shoot short videos

大家先學習這套短視頻拍攝技巧和方法,自己動手拍攝,自己再跟著拍攝制作實操,可以學習到很多。

Everyone should first learn this set of short video shooting techniques and methods, shoot by themselves, and then follow the shooting and production practice. You can learn a lot.

光線的運用

The use of light

拍攝時運用順光、逆光、側逆光、散射光等可以突出拍攝的物體和人物,同時要保證視頻清晰度。同時要保證視頻的清晰，如果拍攝出來 的畫面不清晰,很影響觀看體驗。

When shooting, use natural light, backlight, side backlight, scattered light, etc. to highlight the objects and people being photographed, while ensuring video clarity. At the same time, it is necessary to ensure the clarity of the video. If the captured image is not clear, it can greatly affect the viewing experience.

視頻畫面布局

Video screen layout

拍攝短視頻時,畫面要有一定的變化。不要一直是一個焦距,一個姿勢拍攝全程,要通過推、拉、跟鏡頭,橫移推進鏡頭來獲得畫面的變化,要不然畫面就會一直處在推拉的狀態,畫面缺乏立體感。

When shooting short videos, there should be some changes in the visuals. Don't keep the same focal length and posture throughout the entire shooting process. Use pushing, pulling, following the lens, and moving the lens horizontally to obtain changes in the image. Otherwise, the image will remain in a pushing and pulling state, lacking a sense of depth.

拍攝角度的選擇

Selection of shooting angle

在同一個場景下,一定要使用不同的攝影角度,打造成不同的畫面效果。比如,在拍攝室內時,可以多拍一些近景,讓觀眾在體驗中看到你的不同。

In the same scene, it is necessary to use different photography angles to create different visual effects. For example, when shooting indoors, you can take more close-up shots to allow the audience to see your differences in the experience.




拍攝運鏡技巧

Shooting and mirror operation skills

保持鏡頭的穩定。保持鏡頭的不抖動,也就是說拍攝的時候,你的手不要抖,你要一直對著鏡頭移動,讓你的身體整個面向拍攝主體,這樣拍出來的視頻才會穩定。

Maintain the stability of the lens. Keep the camera steady, which means that during shooting, do not shake your hands. Keep moving towards the camera, keeping your entire body facing the subject, so that the resulting video is stable.

拍攝角度的選擇

Selection of shooting angle

正如前面所說,要拍攝主觀場景時,你不要選擇太主觀的角度,否則你拍出來的視頻會有些不好的畫面感。

As mentioned earlier, when shooting subjective scenes, you should not choose a too subjective angle, otherwise the video you shoot will have some negative visual effects.

后期剪輯制作

Post production editing and production

我們都知道,在拍攝和剪輯短視頻的過程中,都需要剪輯制作工具,比如說手機端的剪yin、PR等等,都是非常不錯的選擇。

We all know that in the process of shooting and editing short videos, editing and production tools are needed, such as mobile editing and PR, which are very good choices.

視頻音樂的選擇

The selection of video music

在拍攝短視頻的過程中,如果配樂使用的比較多,可以在后期剪輯制作中再加一個。

During the process of shooting short videos, if more music is used, an additional one can be added in post production editing and production.

發布與優化

Release and optimization

標題應該選擇具有吸引力的、能夠讓用戶停留的,能夠讓用戶看到視頻的關鍵詞,或者能夠讓用戶與短視頻產生互動,并且引起用戶共鳴的內容。

The title should choose attractive, engaging keywords that allow users to stay and see the video, or content that can interact with the short video and resonate with users.