做視頻號剛開始起步要注意眾多問題
1.耐心積累,勿急于引流對于新手來說,重要的是先專注于內容創作,而不是急于引流。部分平臺如抖音對粉絲數低于1萬的賬號引流行為容忍度較低,因此,建議您先安心打造優質內容。
1. Accumulate patience and do not rush to attract traffic. For beginners, it is important to focus on content creation first, rather than rushing to attract traffic. Some platforms, such as Tiktok, have a low tolerance for account diversion with fewer than 10000 fans. Therefore, we recommend you to create high-quality content first.
2.粉絲量不等于瀏覽量,也不等于變現能力即使擁有百萬粉絲,也可能面臨變現難題。因此,在賬號初期就要明確變現路徑,因為隨著粉絲數的增長,后期調整變現策略將變得更加困難。
2. The number of followers does not equal the number of views, nor does it equal the monetization ability. Even with millions of followers, one may face monetization difficulties. Therefore, it is necessary to clarify the monetization path in the early stages of the account, as adjusting the monetization strategy in the later stages will become more difficult as the number of fans increases.
3.避免從零開始全原創如果您不是天生的創意天才,建議不要一開始就完全原創。可以先尋找市場上已經獲得認可的視頻進行模仿,培養網感。畢竟,站在巨人的肩膀上,視野會更加開闊。
3. Avoid starting completely original from scratch. If you are not a natural creative genius, it is recommended not to start completely original from the beginning. You can first look for recognized videos in the market to imitate and cultivate a sense of networking. After all, standing on the shoulders of giants will broaden one's horizons.
4.視頻號不是私人朋友圈請避免將視頻號當作朋友圈隨意發布內容。保持內容的垂直性至關重要。平臺的創作者標簽系統可能會因內容雜亂而無法準確識別您的賬號標簽。
4. If the video account is not a personal friend circle, please avoid posting content on it as a friend circle. Maintaining verticality of content is crucial. The creator tagging system of the platform may not accurately identify your account tags due to cluttered content.
5.重視并遵守平臺規則平臺鼓勵創意,但規則是不可逾越的底線。請定期關注平臺發布的新規則,以免違規導致賬號被限流、被封,前功盡棄。
5. Value and abide by platform rules. The platform encourages creativity, but rules are an unbreakable bottom line. Please pay regular attention to the new rules released by the platform to avoid violating them and causing your account to be restricted or banned, which will undo your previous efforts.
6.如何應對機器消重機器消重可能會降低視頻推薦量。如果不得不刪除視頻重新發布,建議使用剪映等工具進行編輯,如添加幀、抽取幀、更換濾鏡等,以提高視頻的獨特性。
6. How to deal with machine deduplication? Machine deduplication may reduce video recommendation volume. If you have to delete the video and republish it, it is recommended to use tools such as clipping to edit it, such as adding frames, extracting frames, changing filters, etc., to enhance the uniqueness of the video.
7.個人資料修改不宜過于頻繁個人資料如簽名、頭像、名稱等都帶有標簽,平臺的推薦算法會根據用戶標簽推薦相關內容。頻繁修改個人資料不僅會使賬號標簽混亂,還會降低賬號權重。因此,在決定運營短視頻賬號時,最好一次性確定所有事項,且不要輕易改變定位。
7. Personal information modification should not be too frequent. Personal information such as signatures, avatars, names, etc. are labeled, and the platform's recommendation algorithm will recommend relevant content based on user tags. Frequent modification of personal information not only confuses account tags, but also reduces account weight. Therefore, when deciding to operate a short video account, it is best to confirm all matters at once and not easily change the positioning.
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